Documentation or knowledge base can boost sale by 70% and there is no doubt about it. If you create a good documentation for your product, your start receiving feedback from existing or probable customers. Those feedback improves the product as well as make your aware about the current requirements. Well, apart from these there are many other benefits of creating a self help guide for products. In this article, I will list the benefits a product based company can take from Documentation Marketing.
What is Documentation Marketing?
After purchasing your product, the very first page that most of your customers visit is the documentation page. It should have all type of content including posts, videos, screenshots, how-tos etc. at one place. It allows customers to use the product in a better way and it also explains the real power of the product. At the same time, you can put more add-ons and side-products in these documentation and boost your revenue further. As your customers are already happy with the sold product because of this guide, they will be happy to use your add-ons too (if required). Such marketing techniques implemented on the product documentation of knowledge base page is Documentation Marketing. A good documentation marketing can increase revenue by 60% (another example) in just a month.
Documentation Marketing Tips
We create landing page for product or keep sending emails to promote that. Many people spend huge amount on ads and social media marketing to boost revenue and growth of the product. With documentation marketing, one can utilize the already created platform and increase sales without spending a single penny. These tips will help in better utilization of the Knowledge Base or Documentation page and get more customers from there.
#1 Guide should have Feedback option
Communication is the key to success. In virtual world, it’s not easy to start the communication with your probable customers. When a visitor comes to your documentation guide page, either he/she will find the useful information or leave. It is very important to start communicating and find out the painful areas, so that you can provide a solution. Feedback form below the guide page works like a charm.
If the visitor or customer is not happy with the guide, he can fill up the form. Then you receive the feedback via email and reply back with the details. In most cases, you can convert that visitor into your customer by providing good answers and further details.
You can find a feedback form on Google product support, Apple Developer Guide and other popular documentation pages too. All these big players understand the importance of user feedback.
#2 Put Add-ons in Guide Page
If your product is having some extensions or add-ons, documentation page is one of the most converting pages for such add-ons. Explain the particular feature or how-to and then put the extension’s link to get more features. If that extension is useful for the customer or visitor, you can sell the main product as well as the extension too. That will boost your revenue further.
#3 Put Detailed Documentation with Search Friendly Links
Detailed documentation is always good for SEO and will help your product’s landing page and other pages rank better on Google and other search engines. If you have more content around the product, it increases the chance of appearing on the first page of SERP. Better rank on search engines mean better conversion and sales.
#4 Videos and Screenshots
If you provide more videos and screenshots in the documentation area, people put more trust in your product. Documentation gives you a platform to showcase all these things and put tutorial and how-to videos. Such transparent details will help in making more sales.
#5 Put Live Chat on Documentation Page
People are visiting your documentation page because they like to know more about it. If you put Live Chat option on the page, you can interact with visitors and talk to them about the concern. That will help in getting more sales done. Live chat consumes time but at the same time, it increases conversion as well.
If your product’s documentation is on WordPress, you can use some free Live Chat plugins and talk to your visitors real-time.
#6 Allow People to Share the Moment
Imagine a moment when the customer got the solution from help guide. Now if he shares that moment with his friends and followers, that is going to help you for sure. There is no better marketing than getting a good word of mouth about the product.
Download and activate a free plugin named Better Click to Tweet and insert the shortcode at the bottom of the guide page. The tweet should read something like ‘ Documentation of Product X made my day URL #RelevantTag ‘. Such tweets from your existing customer will bring more customers on-board.
#7 Multilingual Documentation
Use Google Analytics to know more about the location of your existing customers. Analytics shows counties and geo-locations of your visitors and customers. If you have good amount of people visiting the product’s page or guide’s page from non-English speaking countries, get ready to make your site or at-least the documentation page multilingual. Install plugin like WPML to make your site multilingual and either hire or DIY the translation of the guide in popular languages. People love to read content in their own language and believe it or not, less than 6% of world popular speaks and understands English. Don’t leave the others at-least when you are helping with so much content for your product.
Product documentation is an important platform to boost sales and increase revenue. Companies tend to ignore this platform but one should not forget that maximum business you get from your existing customers. Create a good documentation or Knowledge Base for product to make it easy to use and to showcase other products and extensions. Documentor WordPress Plugin allows you to create and manage documentation without writing any piece of code and comes with features like User Feedback, Social Media Integrations, Print PDF option and many more.